The digital age has altered the way consumers interact with businesses, creating a highly competitive space. The ability to monitor information about users helps marketers increase brand recognition, boost sales, and drive traffic to websites via social media marketing (SMM) which is a type of direct marketing based on interactions between customers and company. This is where companies can create human marketingstuff.net/tips-for-creating-an-effective-digital-workplace personas in a manner that customers can relate to.
Article written by Emily C.